Head of Marketing Europe – Top Crypto Exchange
Our client is one of the largest cryptocurrency exchanges globally and the first one to be regulated in Japan, the U.S. and Europe. They lead and exceed in compliance, regulatory and security standards for exchanges.
On their behalf we are now searching for the Head of Marketing Europe who is excited to drive a disruptive and fast growing international company. We are looking for a flexible candidate with an outstanding work ethic that possess the ability to communicate effectively with every stakeholder at different levels.
You will help achieve their ambitious international growth targets by coming up with disruptive and effective strategies and efficiently executing them. You will be able to build your own team to achieve the goal.
As the Head of Marketing, you will be responsible for determining a marketing strategy that creates demand for the services and lead the planning, development and execution of marketing and advertising initiatives.
You will develop their PR activity to ensure their values and their offer is visible to all potential customers across the right channels.
- be responsible for all the Marketing activities in Europe
- direct and execute marketing strategy and drive brand equity
- work with regional leadership to ensure appropriate budget allocation to achieve defined objectives.
- present monthly progress reports on Marketing KPI’s to executive leadership.
- ensure and improve program productivity and scalability by continuous monitoring of all marketing functions
- work with internal and external PR stakeholders at the international, national, and local level to maintain a strong network of known media contacts
Desired Skills and Experience:
- 5+ years of proven experience in leading international marketing operations of a successful technology company. Ideally finance, fintech, blockchain/crypto experience.
- Great strategical and operational knowledge of online advertising and PR activities
- Experience of building brands that enable lead generation and turn any marketing opportunity into measurable revenue drivers
- Drove growth while sustaining operational excellence at scale in a start-up environment
- Confident with metrics analysis, you can monitor and enhance KPIs along the customer life cycle
- Fluent in English (oral and written communication)
- Other European languages of advantage
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