Our client is a rapidly growing cryptocurrency company across the esports, video entertainment and advertising sectors. It has just received a US patent for its proprietary technology that helps eliminate ad fraud and already has a number of products earning revenue.
On their behalf we are looking for a strategic, hands-on CMO to help grow its crypto community, social media and investor communities.
You will be a highly analytical and creative marketer who enjoys rapidly testing, learning and scaling new tactics. You’re an energetic and organized self-starter with a demonstrable experience as a senior marketing decision maker from a crypto project.
You MUST have demonstrable cryptocurrency experience.
- Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth
- Drive user engagement and retention by creating, testing, and optimizing different channels, gathering feedback to give to our product and engineering team
- Drive content and manage social media teams
- Build strong customer insights by combining qualitative and qualitative methods
- Successfully execute campaigns
- Lead budget management
- Manage external agency relationships
- Proven experience in leading marketing campaigns and teams for a major cryptocurrency project
- A passion for technology, cryptocurrencies and supporting the growth of this industry
- Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, and CRM
- Be extremely comfortable with numbers and what they tell us about our customers, a growth experiment or a specific marketing campaign.
- Experience with data analysis and the best tools for retrieving, manipulating, and visualizing data
- A proactive and highly independent self-starter and who works well in a high-growth environment where things change quickly
- Superior verbal and written communication skills
- Attractive salary
- Fully remote working