Founding Marketing Lead / CMO

About the Company

Our client is building the future of digital asset management — a unified, self-custodial platform that gives users full control over their crypto investments across chains and protocols. From tracking and trading to earning yield and allocating to tokenized assets, everything happens in one intuitive interface, powered by an AI-based investment advisor.

Backed by top-tier investors and led by a world-class engineering team, they’re now hiring their first marketing/growth lead to take the product from early traction to breakout growth.

The Role

This isn’t a “CMO” in a suit. It’s a hands-on, full-stack growth operator role.

You’ll work directly with the founder to build and own the company’s entire growth function — from strategy to execution, across acquisition, content, community, and analytics. If you love shipping fast, testing ideas, and turning early believers into evangelists, this is for you.

What You’ll Do

• Build and run growth experiments across paid, organic, SEO, influencer, referral, and viral loops

• Own messaging & content — create clear, compelling assets that drive interest and explain the product’s value

• Grow the community — lead social presence, activate KOLs, host AMAs/Spaces, and drive engagement

• Track and optimize performance — analyze CAC, LTV, funnels, and iterate based on what moves the needle

About You

You’re a builder who happens to use marketing as a weapon. You don’t wait for direction — you test, iterate, and make things happen.

Must-haves:

• Proven experience building early-stage growth from scratch

• Strong across multiple channels: paid, organic, content, comms, community

• Great writer and communicator — able to simplify complex concepts

• First-principles thinker who doesn’t rely on playbooks

• Data-savvy and metrics-driven

• Self-starter with high standards and extreme ownership

• Crypto-native or eager to immerse yourself in the culture and users

Bonus points if you:

• Scaled growth at a DeFi protocol, trading app, or B2C fintech

• Built something from scratch: newsletter, audience, project

• Designed referral loops, influencer flywheels, or viral mechanics

• Managed creators, agencies, or growth contractors

• Are active on crypto Twitter or in relevant communities

• Comfortable with Figma, Webflow, Notion, or no-code tools

• Can drive growth with minimal resources and lots of creativity

Why This Role

• Foundational position — shape the voice, growth engine, and early user base

• Massive surface area — from paid to content to community and beyond

• Full ownership — strategy + execution

• Builder culture — move fast, learn fast, win fast

• Meaningful equity — early stage, high upside

• Mission-driven — simplifying access to crypto-native wealth tools

• World-class team — veterans from DeFi, product, and engineering

• Travel to major events and offsites

Ready to build the next big thing in self-custodial finance?

Apply now via Blockchain Headhunter.