Head of Marketing / Growth

Our client, a leading web3 and crypto services provider headquartered in Switzerland, is seeking an experienced and dynamic Head of Marketing & Growth to lead their marketing initiatives and drive business expansion. This role offers the opportunity to work with a globally distributed team at the forefront of the blockchain industry.

Key Responsibilities:

• Strategic Leadership: Develop and implement comprehensive marketing strategies to drive customer acquisition, conversion, and revenue growth. Align marketing efforts with the company’s broader business goals.

• Team Management: Lead, mentor, and inspire a team of marketing professionals across various functions, including content, SEO, SEM, digital campaigns, and event marketing.

• Data-Driven Decision Making: Utilize data analytics to assess campaign performance, optimize strategies, and make informed decisions to lower customer acquisition costs while increasing customer lifetime value.

• Brand Development: Enhance and manage the company’s brand presence in the blockchain and cryptocurrency market, ensuring consistent messaging across all channels.

• Cross-Functional Collaboration: Work closely with product development, sales, and legal teams to ensure marketing strategies are integrated and support overall company objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; a Master’s degree is preferred.

• A minimum of 10 years of marketing experience, with at least 5 years in a leadership role focusing on demand generation, growth marketing, or e-commerce.

• Strong analytical skills and a data-driven mindset, with proficiency in marketing analytics tools.

• Excellent verbal and written communication skills.

• Experience in the blockchain and cryptocurrency industry is highly desirable.

• Proven ability to develop and execute successful marketing campaigns that drive growth.

Benefits:

• Competitive compensation package, including fixed and variable remuneration.

• Access to educational resources, courses, and exams to stay at the forefront of industry developments.

• Flexible remote work with a globally distributed team of professionals.

• Excellent career growth opportunities in a rapidly expanding company.