Marketing Manager

About the Client:

This company is at the forefront of innovation, bridging institutional-grade Bitcoin mining power with on-chain solutions. Its mission is to unlock the full potential of Bitcoin, the most decentralized cryptocurrency, by driving adoption and building tools that make Bitcoin accessible and impactful for the global economy.

Role Overview:

The Marketing Manager will play a critical role in shaping brand identity, developing marketing strategies, and fostering a strong community around innovative Bitcoin solutions. The ideal candidate will bring expertise in KOL and influencer management and possess a deep understanding of blockchain and cryptocurrency trends, contributing to the transformation of the Bitcoin ecosystem.

Key Responsibilities:

• Marketing Strategies: Design and execute comprehensive campaigns to build brand awareness and drive user adoption.

• KOL and Influencer Management: Identify, onboard, and manage key opinion leaders and influencers within the blockchain and cryptocurrency space to enhance reach and credibility.

• Content Creation: Oversee the production of high-quality content, such as blog posts, whitepapers, and videos, tailored to the target audience.

• Community Engagement: Foster an engaged community on platforms like Telegram, Discord, and Twitter, ensuring active and meaningful interactions.

• Partnership Development: Collaborate with external partners to execute co-marketing initiatives and sponsorships.

• Data Analysis: Monitor and analyze campaign performance metrics to optimize strategies and achieve key performance indicators (KPIs).

• Market Research: Stay informed about industry trends, competitor activities, and audience preferences to refine marketing approaches.

• Event Planning: Represent the organization at conferences and organize events to connect with potential partners and users.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• At least 4 years of marketing experience, preferably in blockchain, fintech, or technology sectors.

• Proven expertise in KOL and influencer management, particularly in blockchain or technology-related industries.

• Strong understanding of Bitcoin, DeFi, and blockchain ecosystems.

• Exceptional written and verbal communication skills.

• Experience with digital marketing tools, analytics platforms, and content management systems.

• Ability to thrive in a fast-paced, dynamic startup environment.

• Passion for cryptocurrency and blockchain innovation.

What the Role Offers:

• Competitive salary package.

• Opportunity to work on cutting-edge blockchain projects.

• Collaborative and innovative work environment.

• The chance to shape the future of Bitcoin and decentralized finance.