Senior Digital Marketing Manager

Overview

Our client is a forward-thinking marketing agency dedicated to helping innovative blockchain-based solutions connect with their target audiences. Specializing in emerging blockchain projects, they provide strategic marketing support to ensure these ventures reach the right users and meet their growth objectives.

Role Summary

Our client is seeking a results-driven Senior Digital Marketing Manager with deep experience in the blockchain sector. The successful candidate will have a demonstrated history of leading high-impact marketing initiatives and launching successful products in the crypto space. This role requires close collaboration with clients to translate complex product features into clear, compelling unique selling propositions (USPs) that can be effectively communicated across various digital channels.

From initial concept to full market launch, this role covers the entire product lifecycle. The ideal candidate will possess strong knowledge of blockchain technology, digital assets, and the broader crypto ecosystem, using this expertise to craft strategic marketing campaigns that elevate client projects from MVP to market leader.

Key Responsibilities

• Develop and execute end-to-end marketing strategies and tactical plans that drive adoption, engagement, and investment.

• Work closely with Product teams to define compelling USPs and maintain consistent messaging across all touchpoints.

• Oversee the development of high-performing digital platforms, including whitepapers and other educational content.

• Simplify complex product features into digestible, actionable insights for internal and external stakeholders.

• Conduct in-depth market research to identify total addressable market, create growth forecasts, and map customer personas.

• Analyze competitor positioning to help clients carve out a strong and differentiated market presence.

• Collaborate with creative teams to build powerful brand identities that resonate within the Web3 space.

Requirements

Essential:

• Proven experience in blockchain or cryptocurrency marketing roles.

• Strong track record of collaboration with product and technical development teams.

• Expertise in digital marketing channels including content marketing, social media, and performance analysis.

• Advanced analytical skills for data interpretation and decision-making.

Desirable:

• Proficiency in data analytics, tracking systems, and report creation.

• Prior involvement in ICOs or similar crypto fundraising events.

• Experience in website optimization and content management.

• Strong organizational and process-oriented mindset.

• Familiarity with project management methodologies.

Personal Attributes:

• High energy and a proactive approach to problem-solving.

• Resilience in fast-paced and dynamic environments.

• Willingness to go the extra mile to deliver results.

• Positive, growth-oriented mindset.

Benefits

• Flexible remote working policy

• 33 days holiday (including public holidays), plus 1 additional day per year of service

• Quarterly team socials

• Work-from-home budget

• Employee referral program

• Company pension scheme

Why Work with Our Client

• Be part of a skilled and supportive team driven by excellence in blockchain marketing.

• Enjoy autonomy and ownership over your work, with genuine opportunities for growth.

• Join a culture that values every individual’s contribution, with a balance of professionalism and fun.