Marketing Automation Specialist

Our client offers over 450,000+ users the best price and liquidity across 15 fiat and 12 cryptos, as well as giving them the opportunity to earn passive income. And the community is growing fast, with over $1 billion in assets under management, weekly volume of over 250 million, and over 20,000 Premium users.

Mission:

To build workflows to help engage our app user base, with the goal of upgrading them from our Crypto Challenge app to the SwissBorg app, as well as increasing their activity within the app. You will report to the Retention Manager and work closely with the wider Marketing and Data teams to execute experiments to determine the most effective way of engaging with different cohorts.

Please note this is a fully remote role for a candidate who can be based anywhere in European timezone.

What you might be doing:

• Automate, maintain and build multi-channel acquisition and retention workflows (email & app notifications.

• Execute experiments for different messaging and cohorts to constantly optimise efforts and improve KPIs

• Build emails and notifications needed for each campaign using provided email templates and designs (no HTML skills required)

• Analyse and report workflow performance with the view to continuously optimise and suggest new experiments

What you might bring:

• Email marketing experience, working with an ESP like HubSpot, Eloqua, Marketo or similar, to build emails and design email automation workflows

• Experience using Mixpanel or Iterable a big plus

• Excellent reporting and analytic skills in relation to marketing campaigns and experiments (A/B testing etc)

• A good understanding of how app notifications can be used to keep users interested and engaged

• Excellent written and oral English skills

• Confident making suggestions and contributing to team discussions