Head of Marketing

Head of Marketing will drive the change to global perceptions about what a betting business is and how easy it is to start it or embed it into an existing user offering, inspiring a new wave of entrepreneurship.

As our Head of Marketing, you would be:

• Responsible for developing and executing the marketing strategies
• Lead strategic communications with proper planning and compelling storytelling.
• Develop strategy and manage all token comms.
• Drive ecosystem growth - develop builder programs and grant programs.
• Effectively leverage the company’s brand across all fronts with a focus on developing a online/social media presence that drives traffic.
• Focusing on B2B acquisition, retention, and expansion.
• Working with Product & Tech teams.

You will be a great fit for this role if you:

• Love a big story to tell
• Have a hands-on approach (don’t shy away from getting your hands “dirty”)
• Love to experiment with new tactics/ideas
• Have deep understanding of crypto infra/DeFi
• Worked on the token launch of a tier A project or have worked for a tier A project which has a token on the market
• Have a minimum of 5+ years professional hands-on experience developing and executing marketing concepts, social media strategy, and public relations, prior experience in crypto
• Have strong business acumen and the ability to balance short-term goals with long-term business sustainability
• Have strong strategic thinking and analytical skills, with the ability to translate data into actionable insights
• Fluent English

Why us:

• Opportunity to make big, global impact. Change betting for the better by implementing web3 ethos combined with hard business principles
• While we work hard, we recognize the importance of well-being and work-life balance.
• Fully remote work. Preferred timezone: CET. Asia and east coast US can work, too.
• Salary in Stablecoins + tokens.

About us:

Our client is the on chain betting layer. Using pooled liquidity, it scales betting markets just like how DEXs and lending protocols scaled. With its unique base layer approach it makes on chain betting portable and composable. It allows anyone to engage and monetize users by building betting apps, integrations, and products quickly, permissionless and with zero upfront costs. The company foresees leading a disruption to the online betting industry like how social media/the influencer industry disrupted trad online media.