Head of Marketing

Client

The company is building a Self-Custodied Layer-One Bitcoin Stablecoin. Bitcoin users can now borrow a Bitcoin-native stablecoin secured by their BTC, without relinquishing custody or leaving the Bitcoin blockchain.

They are seeking a visionary Head of Marketing to spearhead marketing efforts for a leading Bitcoin-based stablecoin protocol. This individual will be responsible for driving adoption, brand recognition, and growth within Bitcoin DeFi and the broader crypto ecosystem. The role requires a dynamic leader who can build and guide a marketing team, develop data-driven strategies, and collaborate closely with cross-functional teams to ensure the protocol’s success.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to boost protocol adoption and foster community engagement.

• Build, mentor, and manage a marketing team, ensuring alignment with organizational objectives and KPIs.

• Collaborate with product and technical teams to translate complex concepts into compelling marketing campaigns.

• Monitor market trends and competitor activities to continuously refine marketing strategies.

• Manage the marketing budget with a focus on maximizing ROI.

• Attend crypto conferences and host events both in-person and on platforms like Twitter Spaces.

Requirements:

• 2+ years of Director-level marketing experience, with at least 1 year in the crypto industry (DeFi experience preferred).

• Strong passion for Bitcoin DeFi, Ordinals, and Runes.

• Deep knowledge of Bitcoin, DeFi, and the broader crypto landscape.

• Proven success in designing and executing impactful marketing campaigns.

• Exceptional communication skills, with the ability to simplify complex technical concepts for diverse audiences.

Details:

• Remote.

• Full-time.