Head of Brand and Marketing

Our client are looking for an experienced Head of Brand and Marketing to oversee all marketing 
operations and to develop a clear marketing strategy and vision.

Responsibilities
• Define marketing strategies to support the overall strategy and objectives.
• Develop a feasible marketing plan and be responsible for its day-to-day execution.
• Lead and manage the existing marketing and communication team.
• Set and achieve strategic goals related to social media metrics and marketing campaign 
initiatives.
• Build brand awareness and ensure that all communications align with the brand.
• Increase brand awareness to build as an authoritative and trusted technology 
company in the blockchain industry.
• Take responsibility for the look and content of the website(s) and social media outlets, 
maximising visitor conversion.
• Liaise with PR agencies and manage their KPIs - i.e., no of editorials/interviews to be 
delivered per quarter, media monitoring, media distribution lists, etc.
• Curating thought leadership materials
• Increase and sustain community engagement via management team updates
• Come up with highly adaptable social media and blog content calendar to manage moving 
timelines and scheduled company announcements, repackage technical content in creative 
ways i.e., infographics, media FAQs, community updates, and more.
• Help Growth team in commercialization of platform thru B2B/B2C marketing activities
Requirements
• Proven experience as Head of Marketing or a similar role, ideally with some experience in 
the blockchain space
• Demonstrable experience in developing efficient strategies and business plans for all 
marketing aspects
• Ability to apply marketing techniques over digital channels (e.g., social media)
• Outstanding communication (written and verbal) with interpersonal abilities
• Leadership and Influencing skills to inspire, motivate and persuade others in the 
Organisation
• Strong research and benchmarking skills