Chief Marketing Officer

Our client is a profitable B2C business with more than 60 million registered users in 51 countries.

Responsibilities

• Marketing Strategy: Set marketing strategy across channels and target audiences, with input from the lead team. Build user journeys and personas to inform strategy.
• Leadership: Build relationships with other projects and organisations in the industry, being an influential voice for the project. Also serve as a passionate and inspirational leader within the organisation.
• Community Building: Work with our Head of Community to expand and engage our community and grow into new geographies.
• Viral Growth: we aim to continue our viral growth through the expansion of our crypto community.
• Messaging: Continuously build and improve messaging through community feedback and market research
• Social Media Strategy: Oversee social media strategy and execution across all channels.
• Content Creation: Communicate the narrative and value of our token to our community via planning, writing and editing educational content (written and video)
• Events: Oversee the planning and execution of in-person and online events.
• PR and Agency Management: Manage the relationship and strategy with any external marketing or PR agencies that may engage.

Good-to-haves

• Product Marketing: Work cross-functionally with product and engineering teams to effectively launch new services, features, campaigns to improve the product experience and education.
• Business Development: Contribute to business development discussions and sales calls to win key leads from new projects or existing projects.

Preferred Qualifications

• You live and breathe crypto
• Experience in a fast-paced startup

Required Qualifications

• 2+/5+ years of marketing experience
• Must be a self-starter, creative thinker, and quick learner that requires very little oversight
• Must be a pleasure to work with, flexible, and easy-going
• Self-motivated and capable of setting goals and seeing projects through to completion
• You have launched or driven successful projects, initiatives, and have experience within ambassador programs
• Thrives in fast-paced environments and can adapt quickly to shifting priorities
• You have strong personal organization and project management abilities
• Outstanding interpersonal skills and the ability to effectively communicate, build rapport, tell stories, and relate to others in both written and verbal forms
• Native or Fluent English
• Understanding of blockchain and cryptocurrency industry
• You want to change people’s lives for the better and break traditional norms