Chief Marketing Officer

Our client is working on an incubator project which is hiring a CMO to manage an ambitious early stage ‘Play-to-Earn’ gaming start up. You will be responsible for the strategy through to execution of marketing and communication plans with a focus on community presence/growth, third party vendor relationships and the investment community.

Required Skills:

• To drive the operational, marketing and communications needs of the business, including go-to market strategy across a variety of channels connecting to the key stakeholder groups
• Be the go-to person for all communications and promotions including working collaboratively and managing external relationships with media, agencies, journalists, partner marketing and communications teams, as well as community gaming managers. We have Community Management Agencies, PR & Distribution, Growth Hacking services already established.
• Responsible for ensuring the team is aware and involved in events and speaking opportunities across the globe and supporting these events to increase overall awareness of the organisation
• Establish the relevant channels, build effective agency relationships, and utilise a freelance network as required to ensure that the company is producing consistent, engaging, and effective communications to the various audiences
• Support the targeting of wholesale and institutional investors through marketing and contact strategy which may include direct marketing, events, or other initiatives to build overall awareness within the investment and gaming communities
• Bring data and insight, to drive return on investment across any marketing spend to maximise spend
• Ensure the highest standard of communications are released to the various stakeholder groups (internal & external)

Ideal background

• Experience in launching projects
• Working experience within a blockchain tech company previously
• E-sports / GameFi exposure beneficial
• Senior level operations and marketing exposure in previous roles, with the ability to be hands-on through to strategic
• Global marketplace experience
• Experience in a previous industry with leading edge technology ideally experience as a contributor across relevant channels in the blockchain community (i.e., Discord, Medium, Reddit, Slack, Telegram)

Essential

• Previous experience of working in a high growth crypto based start-up taking a product from inception to launch