Growth Marketing Manager

Our client are processing upwards of 1 billion dollars of value each week and the DAO is one of the two most active in the industry. The team is distributed around the world, having developers working remotely anywhere, with flexible hours.

As a Growth Marketer, you will lead the end-to-end creation of a high-performing demand generation program. You will help create the paid marketing strategy, including selection and set-up of marketing architecture and channels, and execution of paid media programs to grow ROI and drive measurable user growth.

The ideal candidate for this position will thrive in fast paced environments and can transition seamlessly between the art and science of demand marketing. They are a small team in a fast growing organization and as such, being able to grow with a high-performance team is critical to this role.

You have:

● 5+ years of experience in performance marketing, paid acquisition and marketing operations

● Excellent analytical skills and ability to interpret data, identify trends, and track and optimize campaign performance

● Curiosity and inclination to experiment

● Experience marketing to financial audiences

● Self-motivated and reliable, with a strong independent work ethic and entrepreneurial mindset

● Must thrive in an environment of rapid change, moving targets, limited resources, high intensity and cross-functional dependencies

● Proven track record of increasing and improving existing demand generation strategies

● Startup experience a plus

You will:

● Develop and execute demand generation marketing systems

● Define and execute on data-driven plans (top down and bottom up) that accelerate growth among target audiences

● Execute channel experimentation, audience messaging and spending

● Implement a marketing automation system (select platform, setup processes, and integrate with other systems)

● Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across different channels

● Monitor and report on the effectiveness of growth channels to determine the proper level of investment

● Continually track and report on campaign results and metrics, conduct ROI analysis, and optimize campaign efforts

● Hire and manage third-party paid marketing agencies as needed