Head Of Marketing

Our client is a metaverse gaming company that aims to make a real difference through

empowering and educating people around the world on blockchain gaming technology.

They are focused on building a thriving global community of players who are passionate about

gaming, decentralised finance & blockchain technology.

About the role

The purpose of the role is to manage the delivery of key digital marketing and social media

deliverables for the business, including management of social media accounts, managing live

on the ground events, tracking marketing campaign and initiative metrics to optimise for higher

ROI, create engaging content for our social media platforms, and other ad-hoc tasks to deliver

on the marketing strategy of the business. You will be reporting to the Head of Communications and Community.

Key Responsibilities

Your tasks would include but not be limited to:

● Managing social media accounts including Twitter ( key social media

platform ), Medium, Facebook, Telegram and Youtube.

● Plan, execute and optimise promotional and giveaway campaigns.

Working closely with a team of passionate community leaders (who are working on the

events at the ground level) and make sure that the campaigns deliver on the guilds’

marketing and brand awareness goals.

● Use various social media tracking tools to identify key target audience segments with the

highest ROI rates and the most active engagements on our posts and tweets.

● Test different digital marketing initiatives to achieve respective campaign performance

targets

● Provide input into creative development and make data-driven decisions

● Content creation, write engaging and insightful tweets and medium articles to grow

brand-awareness, community engagement and followers.

● Identify and outreach to influencers with target audiences that will resonate with our

messages and content. Record and report on the performance of influencer campaigns

with a heavy focus on optimising for ROI.

● Weekly reporting of our social media accounts, focusing on key metrics such as post

engagement, organic growth, paid growth.

Your Background

To be considered for this Marketing Associate role, you will need experience working in a broad

similar role previously. Ideally you will meet the following criteria:

● You have 3-5+ years of social media and digital marketing experience.

● Strong analytical skills, hands on experience in managing data, advanced proficiency

with Excel and familiar with twitter analytics, google analytics, etc

● Detail-oriented and organised, with the ability to work independently and manage

multiple projects simultaneously.

● Ability to learn fast

● Proactive with strong business mindset

● You have experience (or have a great interest) in blockchain & cryptocurrencies.

Why work for us?

● Huge potential for learning and personal development

● Involved in key areas of the business to accelerate learning

● Receive mentorship from successful entrepreneurs and gain exposure to some of the

best tech, blockchain and finance advisors from around the world

● All your work will be recognised and valued by the founder & senior management

● Be a part of a high performing team on the cutting edge of blockchain technology