Marketing Manager

Our client are processing upwards of 1 billion dollars of value each week and the DAO is one of the most active in the industry. Our team is distributed around the world, having developers working remotely anywhere, with flexible hours. They are looking for a marketing manager to help drive the planning and execution of marketing campaigns deployed across appropriate combinations of organic, owned and paid media.

When not creating content, managing content creation, or distributing content in ingenious ways, you’ll help with media relations and influencer/social outreach, and take on public speaking responsibilities on behalf of the project. You will help develop and execute data-driven strategies, and track and optimize marketing analytics data for the protocol’s KPIs. You will in short order need to execute accordingly with the main focus revolving around innovative content and data-driven campaigns that attract crypto traders, token holders and DeFi users seeking safe and sustainable yield on their digital assets. Their audience ranges from crypto-native DeFi enthusiasts to conservative mainstream users dipping their toes into DeFi and crypto for the first time. You’re someone who “gets” a range of audiences, knows how to speak their languages and where to reach them.

You are:

● A competent marketing professional determined to push the boundaries of DeFi innovation and user experience

● An expert in performance marketing and user acquisition and/or content-driven campaigns aimed at brand awareness

● A creative and bold thinker who is organized and systems-oriented

● Committed and restless for success

● Ready to take DeFi Mainstream

You will:

● Help build the core foundation from which to deploy effective marketing campaigns

● Use information and data to guide marketing activities driven by KPIs and user acquisition goals

● Oversee development and execution of marketing campaigns.

● Decide how marketing campaigns will be planned (monthly, quarterly, annually, etc.)

● Oversee creative and content production and build systems to analyze results

● Distribute campaigns via earned, owned and paid media channels

● Drive formal & informal media exposure and act as spokesperson for Bancor.

● Drive media publicity in the crypto press and mainstream publications as appropriate

● Strategically decide how to best push each piece into the media for maximum impact

● Act as the public face of the protocol as pertaining to podcasts, live stream, press interview, community calls and in-person speaking engagements

Qualifications:

● 3+ years of experience in a digital communications, strategy or marketing role

● Exceptional written, communications and interpersonal skills

● DeFi user with a passion for crypto and decentralized finance

● Experience developing and implementing influencer and social media communications strategies

● Experience in a high-growth technology company a plus