Senior Marketing Strategy Manager

Our client offers over 450,000+ users the best price and liquidity across 15 fiat and 12 cryptos, as well as giving them the opportunity to earn passive income. The community is growing fast, with over $1 billion in assets under management, weekly volume of over 250 million, and over 20,000 Premium users.

To define an optimal growth strategy and develop it, they need an experienced strategist on the team who can support us in the strategy to be deployed and help the team to achieve these objectives. The person will report directly to the Chief Growth Officer and work closely with marketing. He/she will be responsible for defining who our target is, what our positioning is and what our competitors' positioning is in order to define our brand angle and to define the optimal channels and strategies to reach our goals. In other words, build with the team the Go-To-Market strategy plan and follow it closely.

What you might be doing:

Lead and build the Go To Market strategy for the different target markets, users targets

In close cooperation with the marketing team, help to shape the brand according to the strategy developed

Building and executing creative campaigns and activations that effectively grow our users base, retain existing users, and grow our ecosystem

Seek for opportunities and new channels

Researching, coordinating, potential marketing opportunity to amplify our brand and campaigns

Develop and plan campaigns across to grow brand awareness and increase user engagement

A/B testing, gathering analytics, and reporting on campaign and channel effectiveness

Monitor and analyse the ROI of different initiatives in different markets to determine the most effective approaches for growing our userbase

Collaborate with the Business Development team to build partnerships with local organisations and influencers, and to measure the results of these partnerships

Work in close collaboration with the marketing team, the business development team and the customer success team to reach the targets

What you might bring:

3+ years of marketing experience; experience in a high growth company or startup is a plus

Experience in building comprehensive marketing campaigns focused on driving new users and/or activate and retain existing users

Experience in using online and offline channels to acquire new users.

Experience activating and partnering with local community events to increase brand awareness

Proficiency in analytics tools, experience in analyzing user acquisition cost, customer lifetime value and other relevant marketing metrics

Strong communication skills and ability to build relationships and trust with different stakeholder

Strong ability to build and coordinate understandable marketing plan

Strong organisational and communication skills

In-depth knowledge of your region, target markets, its people and their way of life (CH, FR, DE)

A passion for understanding users and their global interest

Knowledge and interest in current challenges in finance and the benefits of blockchain and cryptocurrencies

English mandatory, french and german is a plus