Senior Social Media Manager (NFT/Gaming)

Our client is building the world's first play-to-earn esports tournament organization and streaming app for mobile games with payouts in fiat and NFTs. They're essentially building a play-to-earn tournament layer that can turn any preexisting skill-based mobile game into a play-to-earn app that features unique, one of a kind NFTs generated on-chain for each tournament.

We're partnered with some of the biggest NFT projects in the world and building on EVM with a multi-chain deployment strategy. They are currently hiring for an experienced and highly effective Social Media Manager to develop and oversee our social media marketing strategy, communication, and networks.

Responsibilities

• Develop, oversee, and implement social media marketing strategy and campaigns
• Manage all social channels and develop brand voice and presence
• Create strategy to market to dual audiences with overlap between blockchain and gaming
• Design and execute plan to attract, grow, and maintain audiences across all social media platforms such as Twitter, Telegram, Discord, Reddit, Tiktok, Twitch, YouTube, LinkedIn, etc.
• Lead social media marketing efforts, overseeing and coordinating with community builders, copywriters, content producers, and external partners to produce and execute campaigns
• Produce, implement, and maintain content calendar for all social media channels
• Implement and track paid ad campaigns and manage social media ad budgets
• Create impactful, high-quality written and visual content to drive community engagement
• Track and analyze KPIs, campaign metrics, and perform A/B testing where necessary. Keep up with latest tech and game developments, social trends, and conversations in the ecosystem and/or larger gaming/blockchain worlds.

Requirements

• 3-5+ years experience in Social Media Marketing and Management
• Highly skilled in both written and verbal communication with excellent copywriting skills
• Strong track record of building actionable campaigns with measurable results
• Expert understanding of social media marketing KPIs
• Strong critical thinking and analytical skills
• Self-starter who is a team player that takes initiative, with strong interpersonal skills
• Strong leadership capabilities to lead campaigns and drive conversions Proficient in using social media marketing and analytics tools such as Hootsuite, Hubspot, Brandwatch, etc.
• Out-of-the box thinker who is solution-driven, and a skilled problem-solver
• Extremely creative and highly adaptable
• Experience working in a fast-paced startup environment, working well under pressure
• Extremely organized with excellent multitasking and time-management capabilities
• Must have some interest in gaming and/or blockchain

Preferred

• Bachelor's Degree in marketing, communications, journalism, public relations, or similar field
• Experience working in or understanding of the blockchain space
• Experience working in or understanding of the gaming industry
• Current gamer who has a good understanding of gaming culture