VP Marketing

Established in 2019, our client is an award-winning crypto marketing agency providing
strategic marketing solutions for crypto brands. With a team of marketing experts, they
execute innovative campaigns that build credible crypto communities.

They have the world's largest crypto publishing network with 1500+ crypto influencers
and media houses and have successfully executed more than 2000+ impactful and
result-oriented marketing campaigns. 

With a team of 70+ young and agile members and counting it's one of the 
fastest-growing marketing agencies in the crypto industry.

Job Description:

You’ll own strategy, execution, and manage the results of all things in
terms of Digital, Performance, Product and Account Marketing for the
Americas. This is an important and high-visibility role in which you will
create, develop and execute all aspects with respect to Marketing!

Responsibilities:

● This would include planning & creating lead-generating activities, deploying
email marketing campaigns, creating brand awareness via SEO & plan social
media creatives aligned to our brand voice.
● You will be enabling and assisting the sales team to convert the leads.

● You will work closely with the marketing lead and content team to ensure our
company's goals are met. Own the lead generation & revenue targets
● Own the growth & roadmap , including identification of growth levers and
channels
● Formulate the strategy & Make data-driven decisions on allocation of marketing
budgets, enabled by tracking CAC, ROI, and other key metrics
● Establish and manage channels for organic long-term growth (including SEO,
emails, events, partnerships, etc.)
● Design, execute, manage and evaluate marketing campaigns across channels

Requirements:

● A great leader who can make a big impact and lead the growth of the business
● experience with at least 8+ years in a leadership role as a global marketing
executive with a focus on social media marketing, digital marketing, marketing
research and analytics, customer marketing, brand, PR/AR.
● Past experience as Head of Marketing or VP Marketing within crypto / web3
● Have an understanding of media planning in the digital advertising space and
client requirements.

Perks :

● Startup environment with no bureaucracy
● Lightning-fast promotion if you walk the talk - we don’t wait a year to promote
the “one”
● Ownership driven, no micromanagement culture
● Work-life balance - 5 days a week